Learning that changes what people do, and who they believe they can be.
We design for organisations that need deep and meaningful change; for the individuals whom conventional strategies leave behind, because what reaches them reaches anyone. From real analysis to a working experience to measured results, wherever in the world you are.
Learning audits · eLearning and learning games · Assessment, evaluation and curriculum design · Facilitator capability · Platforms and full programmes · Change navigation
Available for new projects · Worldwide · RemoteHow we work
Knowledge, made instrument
An astrolabe compresses centuries of knowledge into a disc you can hold. We build to that standard: learning science, design craft and the right technology, engineered into experiences where every detail has a job to do.
Read the ocean first
Wayfinders read the ocean, the sky and the signs before committing to a heading. Every project begins the same way: we analyse the context, read why learning is not landing, and only then commit to a direction, toward the solution and, often, toward discoveries no one had mapped.
Grounded in people
An instrument matters only in human hands. We stay grounded in what is relevant to the people we serve, adapt to how they actually live and work, and hold ourselves to one measure: learning that changes what people do, and who they believe they can be.
Results
Behind each number is the same pair of hands. Across these projects Marcelo has worked as learning and development manager, curriculum designer, eLearning developer, project and change manager, facilitator and trainer of trainers: carrying programmes from analysis through development, implementation, evaluation and iteration, and carrying the people through the change alongside the systems. We distinguish outcomes our design produced directly from outcomes it enabled, and we publish only the numbers each project genuinely has.
Who we work with
Different sectors, the same question: how do we drive real change?
- Education and academic organisations
- Corporate learning and development
- Mental health and wellbeing services
- Sustainability and circular economy
- Social enterprise and community organisations
- Vocational and alternative education
- Public sector and councils
94% of the rangatahi and adults the system gave up on, certified in seven months.
Who it was for. Māori and Pasifika rangatahi outside education and employment: an NZQA Level 4 music certificate with Chosen Records and Transformation Academy under an MSD programme. Most arrived believing formal learning was not for them.
The challenge. Conventional courses had already failed these learners. Another workbook and another classroom would fail them again. And behind the human challenge sat an institutional one: funding bodies, unit standards and external moderation all demanding evidence.
What we did. Designed the curriculum end to end as project-based learning, where the artists' real work at the record label became the coursework and the evidence. The compliance machinery is all there, assessments, tracking, reporting, moderation; the learners simply experienced making music, developing metacognition and mastering skills by doing.
Why it transfers. The engine is self-efficacy: when learners see themselves succeed at real work, belief follows, and belief is one of the strongest predictors that learning sticks. The same design logic moves a checked out corporate team.
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01
Analyse
Performance gap and root cause analysis inside a working record label: what artists actually do daily, and where a qualification could live inside that work.
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02
Design
A project-based curriculum where label activities are the assessment evidence: criterion-referenced assessments aligned to NZQA unit standards.
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03
Develop
The learning ecosystem: hub and LMS implementation in Microsoft Teams and Selma, the Your Journey scenario module, and tracking dashboards that surface at-risk learners early.
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04
Implement
Blended facilitation in person and online: masterclasses, workshops, one on one mentoring, and training the trainers, tutors and musicians who carry the programme daily.
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05
Evidence
Quantitative and qualitative reporting to MSD, NZQA and external moderators: compliance designed into the experience, never bolted on after.
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06
Iterate
Multi-level evaluation feeding redesign every cohort, so the programme keeps earning its numbers.
Turning project-based learning into defensible data, without adding paperwork.
The setting. ACES, Auckland City Education Services, is one of the pioneer institutions of alternative education in Aotearoa, with more than 25 years alongside the rangatahi mainstream school has not held onto. Its teaching is relational and project-based, and it works.
The challenge. Like every long-standing provider in the sector, ACES must also prove that progress to external bodies, in literacy and numeracy data. The evidence on hand described the journey rather than measuring the progression, and teams with decades of craft were pulling toward the same goal with different instruments and different rhythms. The task was to make the learning legible to the outside world without flattening what makes it work.
The method: embed first. No solution arrived on day one. The work began on the floor: observing and supporting tutors and admin in their daily mahi, interviewing tutors and pedagogical leadership across both campuses, and studying the curriculum and systems as they are actually applied, from management to students. The interviews converged: every tutor named unclear criteria as a blocker, and every tutor named time.
"The gap is not effort or skill. It is clarity and tooling."
The design. The diagnosis became a data-backed report, a theoretical framework and a working prototype: a six-strand assessment matrix aligned to the refreshed NZ curriculum, a two-minute daily check-in where learners rate their own skills and wellbeing, and a tutor evidence tool built on one principle: one photo, one tick, one level, one defensible data point. A single term-snapshot export feeds the school's student management system, so nothing extra lands on tutors. The tools answer the named problem, and they also bridge the wider gaps the report surfaced: learner ownership, wellbeing visibility, and shared criteria across campuses.
The bridge. The proposal was built from the team's own words, reflected back: nothing imposed, everything co-designed. Connections across the whole institution, from management to admin to tutors to students, are what carried it from report to approval. Change lands through relationships, or it does not land at all.
Every project is a different ocean. The navigation principles are the same.
From gamified recycling to curriculum redesign to trauma-informed programme design: the wayfinding transfers.
Services
Nine ways to work together, from a single fix to a whole organisation.
One practice, entered at four depths. Discover what is going on, build the thing, deliver the whole engagement, or change how the organisation works. Each ring is one of those depths.
ACES came to us because they could not prove what their learners were achieving. We started at the core with an audit, built the evidence tools and the assessment matrix, and that grew into a change programme across the organisation. Most work travels outward like that.
Hover or click any service to take a reading.
- DiscoverWhat is actually going on1 service
- A scoped diagnosis with findings you can act on: where the learning is not landing, why, and what to do about it.Potentially leads to Any of the build services, Change navigationACES: embedded observation and interviews across two campuses, then a data backed proposal that leadership approved.
- BuildDesign and make the thing5 services
- Content built to fit the problem, not a template. Sometimes a short scenario, sometimes a game, sometimes a guide people open on the job. Whatever gets learners through it and changes what they do.Scenarios · Microlearning games · Guides · SimulationsPotentially leads to A full programmeSort Smart Aotearoa: a five minute microlearning game that teaches waste sorting through consequence.
- Criterion referenced assessment, evidence tools and moderation that hold up to external scrutiny.Potentially leads to Evaluation and analytics, A full programmeACES: a six strand matrix and a two minute evidence tool, so a photo and a tick become defensible data.
- Multi level evaluation, dashboards, and the reporting funders and standards bodies actually ask for.Potentially leads to A full programmeMusic certificate: evaluation across four levels, and dashboards that flagged at risk learners early.
- Structure, sequencing and assessment that fit how your people really learn, aligned to standards where needed.Potentially leads to Facilitator capability, A full programmeGovender's Counselling: six trauma informed programmes, each with outcomes, facilitator guides and assessment.
- We upskill your team to run the programme without us, so the work keeps working after we move on.Potentially leads to A full programmeACES: mentoring tutors into a shared assessment language they now apply themselves.
- DeliverRun the whole engagement2 services
- The system, not the content. Bespoke tools and full platforms for when an off the shelf product does not fit.Potentially leads to A full programmeMy Day My Mahi and My Kete: two working tools built for a school with nowhere to put its evidence.
- From needs analysis to a working experience to evaluation. One accountable designer, start to finish.Potentially leads to Change navigationNZQA Level 4 music certificate: 94% certified in seven months, from a standing start.
- ChangeThe horizon, the organisation itself1 service
- New systems, new standards, new expectations. We embed with your people, find where the friction sits, and carry the change with them.The widest engagement everything else can sit inside itACES: a change design intervention approved by leadership, now running as a pilot across the organisation.
Every engagement starts with a conversation, not a quote.
* These are typical lengths, not quotes. Every engagement is shaped by the size of the organisation, how much evidence already exists, how many people are involved, and how fast decisions can be made. We agree the real timeline together once we understand the brief.
We all learn by doing something that is significant to us, because deep learning isn't just transactional. It is emotional and transformational. Understanding human connection makes a learning experience capable of driving change.
So I design for three things. Transaction: the skill someone can now perform. Emotion: when a design considers someone's experience, they recognise their own place in the learning, and motivation from within lasts longer. Transformation: when someone revises who they believe they are, the change is more relevant, deep and lasting.
Freire had it right. We arrive with knowledge, context and dignity. Learning and change happen with us, never to us.
Your learning has a mission. Let's make it land.
Tell us what is not landing yet. We reply personally, usually within two working days, in English, Spanish or Portuguese.
Designed in Aotearoa.
For those navigating toward what has no name yet.